A picture is worth a thousand words.
Online users are increasingly moving away towards video based sites to create and access content. Those training these users need to adapt their guidance to different formats in order to reach out the users on the platforms they are actually using.
Moore Minutes aim to offer a brief taster/introduction to a topic in roughly a minute. Longer videos allow for more information but also result in higher drop out rates as people have short attention spans! These videos are available in a standard format suitable for sites such as YouTube and Twitter or in a portrait format better suited for mobile viewing on sites such as Instagram.